Our Mission

To Provide Customers and Collectors with Sports and Entertainment Products that Reflect Our Commitment to Rich Set Content, Innovative Design, Quality Craftsmanship, and Authenticity. Welcome to Upper Deck.

Upper Deck

Ever since Upper Deck revolutionized the sports trading card experience with its inaugural 1989 Baseball set, our No. 1 mission has been to capture the excitement of the game and deliver it to fans of all ages through high quality, innovative, authentic and collectible products.
The cornerstone of our business is based on sports trading cards, but over the years our brand has expanded to include other products. Spend a few moments here and explore all the businesses that make up The Upper Deck Company.

Keeping in stride with the latest technology on its website, company store and product portfolio, Upper Deck's long list of accomplishments have included PenCam, Upper Deck's unique authentication innovation; e-Card, the trading card with a virtual twin; Personalized Trading Cards, which allows amateur sports fans to go online and create their own Upper Deck trading cards; and WebPass, a technology that turns an invisible watermark on a trading card into the collector's key into secret websites.

Upper Deck Authenticated®

Autograph forgeries make victims out of unsuspecting fans. In 1992, Upper Deck Authenticated® became the first company to find an answer to the forgery problem by creating an airtight five-step authentication process that assures fans are getting genuine autographs. Today the company has autograph relationships with many of the game's biggest stars and produces some of the finest sports memorabilia on the market.

Upper Deck Entertainment

Upper Deck Entertainment is the worldwide leader in trading card games, producing the best products in the marketplace.
With licenses from Marvel, Sanrio Inc., and HIT Entertainment, Upper Deck Entertainment covers properties including Thor, the Mighty Avenger; Marvel Beginnings; Hello Kitty; and Thomas & Friends. Whether it's a new trading card set, trading card game or a challenging diversion for kids to play, Upper Deck Entertainment fills the need.